Disclaimer
As an affiliate marketer, I may receive affiliate commissions, at no cost to you, through some of the links in this post if you decide to purchase a product or service. This affiliate commission is paid by the linking company at no additional cost to you. You can read our full disclaimer here.
From online conglomerates to mom and pop stores, there are no limits to what video marketing can do for a business. Being able to look directly at your customers and clients and present yourself as an honest and valuable business is priceless! The following article will introduce you to some of the best video marketing ideas.
Table of contents
Create Your Own Videos
Ask your customers to create their own videos. You could, for instance, organize a contest and ask customers to film themselves while they use your products. Reward the best videos with an interesting prize and use the submitted videos as promotional material for your social media marketing campaign. Similarly, these could also be used for your website.
Video Tutorials
Video tutorials are another excellent video marketing idea. It’s a great way to create new content and assist you and your customers. People will often search for sites with tutorial information about products or services. When they find great content, they will often share it after consuming it themselves. This is a great way to increase your visibility.
If you are using social media to market your business, try responding to comments and questions with videos. This is easily done with a webcam. Clearly, this kind of video marketing adds a personal touch to your responses. When people can see the person instead of just reading the text, for example, it gives them the feeling that their comments are valuable and heard.
Analytical Tools Is A Great Video Marketing Idea
Take a look at the analytical tool on YouTube. This tool will give you access to detailed information on who viewed your videos and therefore which keywords they typed. This is a good way to get an idea of whether or not you are reaching out to your target audience.
Be natural! The faker or contrived you appear, the less likely viewers are to watch your whole video. If you can’t read a script without sounding like a dork, then don’t. Stick to who you are and represent yourself and your company and the video will turn out great.
People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.
Don’t Forget Your Website URL
If you can include your website URL in your video, do so. I find that if viewers find your video interesting, they will want to know where they can go for more information. You can put your website name in as a caption, annotation or just say the name of your website a few times during the video.
When you are using video marketing it is important to keep your content interesting. If your video is dull then people will probably not watch the entire thing or recommend it to their friends. Make your message clear and engaging to your audience. Imagine you are watching your own video as a consumer.
How you sound on your video is as important as how you look. Is your voice wavering? Do you sound unsure of yourself? Do you say “um” or “like” a lot? Try to sound natural without seeming like a robot. If you can’t pull it off, ask someone else to be in the video.
Video Marketing Ideas Don’t Have To Be Complicated
Video marketing does not have to be complicated. One of the most popular formats is simply a regular video, without any bells and whistles included. Of course, if you can, those videos with flash animations have also proved popular, as well as picture slide shows with a voice over and music.
Hopefully, this article has given you plenty of inspiration to get started on your video marketing campaign. This method of advertising is already in full swing all around the Internet, and you should be using it too! Whether you’re a small outfit or a big company, these video marketing ideas can do wonders for your business.
To continue reading more about more video marketing ideas, check out this article.