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Russell Brunson books have been purchased by over 625,000 people. Russell Brunson is the founder of ClickFunnels, a company that helps businesses create sales funnels to increase their conversion rates. He is also the author of several books, including “Dotcom Secrets” and “Expert Secrets.”
In this blog post, we will take a detailed look at each of Russell Brunson’s books and discuss the content that is included in them. We will also provide a biography of Russell Brunson and discuss how he achieved his business and financial success.
Table of contents
Who Is Russell Brunson?
First, let’s learn a little about Russell Brunson and his pathway to success. Russell Brunson was born in Boise, Idaho in 1974. He grew up in a small town and was the middle child of three boys. His father was a chiropractor and his mother was a stay-at-home mom.
Russell Brunson had an entrepreneurial spirit from a young age. When he was just four years old, he set up a lemonade stand and made $20 in one day. He later sold greeting cards door-to-door and mowed lawns to earn money. When he was ten years old, he started a newspaper called “The Russell Report” and charged his neighbors 50 cents per issue.
In high school, Russell Brunson was active in sports and was on the wrestling team. He was also voted “Most Likely to Succeed” by his classmates. After graduation, he attended Boise State University where he studied business and marketing.
Brunson Has His First Big Successes
In 2003, Russell had his first success as an online marketer selling a software called ZipBrander. The ZipBrander software helped businesses brand their products with a zip code. This was before social media, so it was a new concept at the time. ZipBrander was a viral marketing tool that brought highly-targeted traffic to your website. Additionally, it helped increase backend sales and profits. Russell Brunson sold the ZipBrander software for $160,000 just four months after he created it.
In 2005, Brunson created another unique product,called “How To Create A Potato Gun”. This was a simple instructional course on DVDs. He also offered buyers the opportunity to purchase his potato gun kit which included all the needed supplies. This is where he learned the real value of the upsell.
He found success quickly right after graduating from college. In fact, he made over a first million dollars selling his products within one year of graduating.
As he shares on his own website, he “sold everything from shakes and supplements, to coaching, books, consulting, coupons, t-shirts, technology services, and software. He reached top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just six weeks.”
At this point, he was just gaining momentum in the software and online business. By the way, I haven’t forgotten that this post is about Russell Brunson books, but I could not resist sharing about how he has grown over the years.
Russell Brunson Books His Journey For The Ultimate Success
As he was growing and expanding his internet businesses, Brunson became frustrated by the limitations he was finding with the technology required to bring his sales funnels to life. It was during this time that he and his business partner, Todd Dickerson, came up with the idea for their software company, called ClickFunnels. In October 2014, Brunson and Dickerson launched their sales funnel software company.
The company became a huge hit very quickly. It grew to over $100,000,000 in the first three years of business. Today, ClickFunnels has over 100,000 active users and is still growing rapidly. In fact, ClickFunnels is one of the the fastest-growing non-venture backed software companies in the world.
There are over one million entrepreneurs who follow Brunson. This leads to Russell Brunson books selling at an astonishing rate. He has published several best selling books. Incredibly, he has sold over 625,000 copies of his marketing books.
He has made the concept of sales funnels common place throughout many industries while helping tens of thousands of entrepreneurs and businesses get their messages out in the marketplace.
Russell Brunson’s books, trainings, and software has helped to create well over 1000 millionaires. This exclusive club of entrepreneurs is called the Two Comma Club. This group continues to grow continuously and includes people like Aleric Heck who has emerged as a YouTube advertising superstar.
Let’s Look At Russell Brunson’s Books
Now that we have learned a little bit more about the man, let’s take a look at Russell Brunson’s books. He has written three best-selling books: “DotCom Secrets”, “Expert Secrets”, and “Traffic Secrets”. Let’s discuss each book in more detail.
DotCom Secrets
“DotCom Secrets: The Underground Playbook for Growing Your Company Online.” Brunson’s first book, “DotCom Secrets”, was published in 2015. The book is based on Brunson’s own experience as an internet marketer and software entrepreneur. It contains over 100 pages of information on how to build a successful online business. The book covers topics such as finding your niche, building a sales funnel, and creating a successful email marketing campaign.
The book quickly became a bestseller and has since been translated into over 20 languages. “Dotcom Secrets” is a step-by-step guide that teaches businesses how to increase their sales through online marketing.
Expert Secrets
“Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice.”
In 2016, Brunson released his second book, “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice.” “Expert Secrets” is a guide that teaches people how to turn their knowledge and expertise into a profitable business.
The book provides readers with a step-by-step framework for creating and marketing their own products and services. The book is based on the idea that everyone has something they are an expert at. Whether it’s a skill, talent, or knowledge, we all have something we can share with the world.
The book goes into detail on how to find your “expert secrets” and turn them into a business. It also covers topics such as building a sales funnel, creating an email marketing campaign, and using social media to grow your business.
Traffic Secrets
“Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers”
“Traffic Secrets”, was published in 2020. The book is based on the idea that traffic is the lifeblood of any online business. Without traffic, your business will not survive. The book goes into detail on how to generate traffic to your website or sales funnel. It covers topics such as search engine optimization, pay-per-click advertising, and social media marketing.
In “Traffic Secrets”, Brunson shares with the reader direct marketing techniques that will help find the latest trends and stay out in front of them. Additionally, he reveals how he sees opportunities that most business owners don’t ever see. He also talks about how to master emerging marketing tactics before your competition even knows they exist.
Unlock The Secrets
“Unlock the Secrets: Your Underground Playbook for Scaling Your Company to the “Two Comma Club” and Beyond”
His next book, “Unlock the Secrets: Your Underground Playbook for Scaling Your Company to the “Two Comma Club” and Beyond” is a workbook that will you develop a new business idea.
If you already have an active business, “Unlock the Secrets” will help you make sure it is set up properly for long-term success. For those entrepreneurs, who think they have mastered how to build funnels, this workbook will provide new, more comprehensive strategies to grow your company to the next level.
Once you have finished reading the Russell Brunson books in the “Secrets” trilogy and you have filled out this entire workbook, you will have the perfect business plan to scale your business and life to a whole new level. It will be a guide that gives you step-by-step strategies to implement each step along your journey.
You won’t be waiting on people to come to you. People will be taking action with these evergreen traffic strategies you have learned. You will find your prospects and begin changing their universe with your products and services.
Network Marketing Secrets
“Network Marketing Secrets: The Secret Marketing Strategy to Getting the RIGHT People Into Your Downline”
The “Network Marketing Secrets” book is for those network marketers who wants to build their downline with not just anyone, but with the “right” people. Brunson reveals the hidden strategy to grow your Network Marketing team so you only have to talk to people who are extremely interested in what you’re selling. In fact, they will be so interested that they will actually raise their hands and ask to sign up with you.
If you are interested in learning more about how to build a successful online business, then I highly recommend checking out Russell Brunson’s books. They are packed with valuable information and insights that will help you take your business to the next level.
Podcast: The Marketing Secrets Show
This podcast is for business owners and entrepreneurs who want to learn how to effectively market their business in a way that lets you get your message, products, and services out to the world. Brunson shares with business owners ways to market their company in an effective, yet profitable way.
In each episode of The Marketing Secrets Show podcast, Brunson shares his biggest “a-ha moments” and other marketing secrets he has learned from first hand experience. With complete transparency, he shares his toughest lessons learned to his greatest successes. In some episodes he talk about the importance of mindset. And in other episodes, he talks about marketing strategy. Brunson shares a glimpse of his daily journey and many of the secrets to building his company from $0 to $100,000,000 in three years without any outside capital.
Russell Brunson Books and Businesses Have Made Him A Legend
Russell Brunson has achieved massive success with his books and businesses. As a a New York Times bestselling author and the founder of ClickFunnels, the software company that helps businesses increase their sales, Brunson has become a legend in the software and marketing industries.
In short, if you are looking for ways to grow your business, then I highly recommend checking out Russell Brunson’s books.