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Want to increase the success of your PPC Campaign? How can I get a better conversion boost? The answer might be to look somewhere other than the actual PPC Campaign itself.
For example, you might want to look at your website. If you can increase the conversion rate on your website, that means that more people will buy products from you. If more people buy products from you for the same amount of visitors, then that means that you’ll be able to earn more money from your site, which in turn means that you can spend more per click on each visitor.
That in turn means your ad will be seen more, bringing in more customers and scaling up your profits even higher. It’s a “virtual circle”. So, how do you go about increasing your conversion rate and getting that conversion increase? There are a few things you can do…….
Table of contents
Sales Copy
The main thing that will help you to sell more from your site, is good sales copy. This is the persuasive writing you’ll add to your website that will convince people that your products are worth buying and that they should make a purchase.
So, what can you do to increase that sales copy? A whole lot!
First of all, you need to make sure that your sales copy is gripping and that it is holding the attention of your visitors. People have very short attention spans these days, and if they have to wait more than a minute to find out what your site is about, they’ll often just leave without waiting.
Conversion Boost Tip: Grab Their Attention
To grab them right away, one thing you can try is to use a narrative structure. That means phrasing your sales pitch like a story – perhaps telling the tale of how the product helped you. We are naturally inclined to pay attention to stories, so if you do this right, then it will be hard for people to turn away.
Skim Through Content
Another thing you can do, is to make sure your readers can skim through your content if they want to. These days, most people actually do not thoroughly read content and instead just briefly skim it over. That is why you need to make sure that you are including all of the relevant information in each headline: so that people can read through quickly and still be sold to.
Build Trust For That Conversion Boost
You also need to make sure you build trust, remove risk, and remove “buyers’ guilt”. To do the first part, you can allude to stats and statistics and use “social proof” (like reviews). To remove risk, you need to make sure that you are offering a comprehensive money-back guarantee. Lastly, to remove guilt, you need to demonstrate how your product is a good value. Ideally, it should even be an investment!
The Value Proposition
Most importantly, have a value proposition. This will help you to sell the lifestyle and the emotion that our product is promising to deliver. How does your product make life better? What’s the dream? Make sure your readers can feel the emotion of being fitter, healthier, wealthier, or happier!
In conclusion, follow these tactics to give your website the conversion boost it needs to earn you more profits.