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Are you looking for a way to promote your products and services past the text mediums that social media currently represent? If so, then video marketing is the next step you should try. Video marketing lets you convey body language, which no other online medium does. To learn how to do video marketing, or just become better at video marketing, keep reading.
Table of contents
Thought Provoking Videos
A great way to engage users with video marketing is to leave a few questions unanswered or make your videos thought provoking. This will encourage your viewers to engage you with comments and will give you a chance to speak to them on a personal level. When you communicate with your viewers, you end up building a bond with them on a personal level.
Do not script your videos. You should have a detailed outline such as a list of points you want to talk about. If you read from a script, you will quickly lose your audience. Instead, you should relax and be as natural as possible. Edit your video later to get rid of the unnecessary information.
Offer Something Worthwhile
Never, never, never try to sell your viewers something in your video. Instead, offer your visitors something worthwhile such as a demonstration of how to do something or how to use a product. By offering relevant information, your visitors are more apt to visit your website which could, in turn, result in a sale.
Interview a prominent business person and share that video in your video marketing campaign. This can not only help you build your client list but can also help the person you interview build their client list. This type of video marketing can help set you apart as an industry leader.
The Importance of Sound
Consider hiring someone to take care of sound. You should record the sound on a separate device as your camera. This will ensure the highest possible quality, however, this can be difficult without experience. If you do not have experience with this, you will definitely want the help of someone that does.
If you are making a video about a new product, keep it simple and short. Not a single viewer is going to sit through a 10 or 15-minute video about your latest product. If they want more information, have your contact information listed and give them a one on one demonstration. For your videos, keep it short and to the point.
Grab your viewers’ attention right away by asking a question, sharing a fun factor mentioning an issue your audience can relate to. You should state the topic of your video immediately and promise some quality content and useful tips to keep your viewers watching your video. If possible, start with a preview of something you will show later in the video.
Video Marketing Campaign
To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.
Begin your video by telling your viewers what you are going to teach them or share with them. After that, follow through on your promise and deliver the content. If you state clearly what you are going to do, and then do it, viewers are more likely to watch your videos again.
This article has given you a number of suggestions for video marketing. You might use them to get started. You might even be video marketing already and just need some pointers on how to get better. In either case, the ideas presented here should make this marketing opportunity help you promote your cause.