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It’s important to offer consistency in social media marketing. You must write great content, over and over again. This gives your audience a chance to get to know you, and trust you. Talk to your audience like you would a friend. Ask questions, be animated and personable. Let them feel you are someone they can talk to as well. You are building a community, so consistency and interacting with people is a key point. Engage your audience so that they feel like part of an exciting VIP community. You want to keep people coming back to your site, and see you as an authority. This is all going to put you on track to a fantastic and highly successful social media account that is only likely to grow with time!
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Time Is The Operative Word Here
In order for your account to be successful, you need to keep doing the right thing over and over again. What’s more, is that once you’ve established a pattern, you need to stick with it. For starters, posting regularly and engaging regularly, etc. is the only way to slowly grow your followers. This can be tiring and disheartening at first as it will always start with a very slow trickle of new fans.
Over time though, you will find you’re able to build momentum. Eventually, you will start to see exponential growth.
The key is to stick with it until this happens. While you do, make sure that you’re following the same blueprint each time. An important reason for this, is that any big pause in content, or any sudden change in what you post, can very quickly lead to a loss of fans.
Building A Personal Brand
Losing fans is a danger when it comes to creating a personal brand. If you build a personal brand that is tied to your business, it can end up where half of your posts are about your business or your chosen niche. While half of them are about your cereal or getting stuck in traffic.
Maybe you’re writing about something you’re enjoying on TV. If someone followed you because they wanted to learn more about their favorite subject and they keep getting updated with inane posts about your day, eventually they might end up becoming bored with your random content and thus stop following you.
This is, of course, the situation you want to avoid. This is why it’s so important that you set a very clear tone and subject matter for your content before you begin. If you’re going to be posting on your lifestyle and tying that to your niche, then keep it loosely related to selling the dream. Make sure that your audience knows what to expect. As a result, they will get what they came for, and will feel as though they’re getting the value they were promised!
For More Difficult Niches
It’s important to be consistent in social media marketing. The secret to success, is to create value and offer something useful when you are selling a fitness program or make money online program. But in reality, this is a relatively easy ‘sell’ compared to many of the other things you can find yourself doing as a digital marketer or a business trying to use social media.
Because if you run a business that’s about car breakdowns, about accounting, or about life insurance… then how can you create a consistent topic that people would actually want to subscribe to? This is the difference between a product that people want versus one that people need. How can you ‘sell the dream’ of life insurance or PPI?
Go A Little Off Topic
The answer is to go a little off-topic. Your social media is really a standalone product or service in its own right. You need to make something that people would be sad to see gone.
You simply have to take this idea one step further when you’re selling a product that people will struggle to get excited about. Find a topic or a service that is tangential but indirectly relevant to what you’re selling and then find a way to make that desirable and interesting.
So for example, if you are selling life insurance, then you might create a social media channel that promotes family life. This is directly on the subject of life insurance but now it’s something that someone might actually watch. It’s something that provides value, inspiration, and entertainment. And it has the same ‘Why’.
See how it all ties together? Do you see why you need to think about your brand before you head out with your campaign? Life Insurance is all about protecting your family and keeping them happy when something happens to you. A channel about fun things to do with your family is likewise going to be all about making the most of time with your family. Thus keeping them happy.
The Need For Consistency In Social Media Marketing Demographics
Furthermore, a social media account that promotes family life will appeal to the exact same demographic. People looking for family activities are the same people who need life insurance; they want their family members protected when they’re gone. This is the perfect opportunity to create something on Pinterest for example, or on Instagram. Or you could create a Facebook page and post ideas and tips from around the web.
If your business is in auto insurance, then you could post photos of nice-looking cars. If your business is in suits, then you could create a channel all about looking professional and progressing at work. I can’t run through every example here but hopefully, you have the gist. Get creative, think outside the box and see what you can come up with!
Consistency in social media marketing is crucial if you want to be successful on social media. If you would like to learn how to grow and monetize your fan pages on the 10 biggest social and blog platforms, check out this great marketing tool, Fan Page Robot. Additionally, check out this article, “How LinkedIn Can Help Small Businesses”. LinkedIn is a social media platform that some may not think about when it comes to social media, but it can be a great resource to your business.